Asia’s biggest musical instrument trade fair returns with a fresh wave of tech, wellness, and sound innovation.
For over two decades, Music China has been the ultimate destination for musicians, producers, dealers, and sound lovers alike. And in 2025, it’s all set to raise the bar again. Returning to the Shanghai New International Expo Centre from October 22–25, the 22nd edition of this premier fair brings together over 1,850 global exhibitors across a staggering 150,000 sqm of innovation, craftsmanship, and immersive sound.
If you needed a reason (or ten) to make your way to Music China this year, we’ve got you covered:
1. Asia’s Biggest Stage for Musical Instruments
With representation from across the globe, Music China is where the world’s top brands meet Asia’s dynamic music market. From handcrafted acoustic guitars to cutting-edge synths, the show covers everything under the musical sun.
2. Meet Over 1,850 Exhibitors in One Place
Spanning every category from strings, brass, and percussion to keyboards and electronic instruments, the exhibition connects buyers, distributors, retailers, and artists with the very best in the business.
3. A New Tech Zone Just for Audio Creators
This year introduces a dedicated zone in Hall N3 that’s tailor-made for music producers, DJs, and content creators. Whether you’re after studio monitors, interfaces, microphones, or the latest DAWs, this is the one-stop shop for all things production.
4. Music Meets Wellness
One of 2025’s most exciting expansions is the addition of holistic sound wellness. Think: singing bowls, gongs, and tuning forks that go beyond music into healing. Guided workshops on sound therapy make this a soothing yet educational pit stop.
5. Dive into Sound Healing Workshops
Led by seasoned wellness instructors, these sessions help you explore the growing intersection of music and mental well-being—one sound bath at a time.
6. Explore the Future of Personalised Audio
The event now includes a special section for audio essentials—from smart speakers and wireless headphones to Bluetooth devices. Perfect for curating your own immersive listening experience.
7. Witness the Rise of Music Merchandise
The lifestyle of music goes beyond sound. Check out exclusive merchandise, tech accessories, and lifestyle gear that blend functionality with fan passion.
8. Insights and Inspiration at Every Corner
Beyond gear and gadgets, Music China hosts a fringe programme featuring panels, product launches, artist sessions, and industry-led discussions. No matter your skill level or background, there’s a session waiting to inspire you.
9. Gateway to China’s Booming Music Market
China’s musical instrument market is on track for 7.5% CAGR growth through 2029, driven by its expanding middle class and growing music education sector. Music China is the ultimate entry point for global brands and music professionals to tap into this momentum.
10. It’s More Than a Trade Fair—It’s a Movement
At its core, Music China 2025 is a celebration of how music, wellness, and technology are blending to shape the future of creative expression. Whether you’re a traditionalist, a tech-head, or a wellness seeker, the show offers a transformative experience for every kind of music lover.
See You in Shanghai!
Mark your calendar: 22 – 25 October 2025.
Shanghai New International Expo Centre
Organised by Messe Frankfurt, the China Musical Instrument Association, and Shanghai Intex Exhibition Co Ltd.
Visit www.musikmesse-china.com for registrations and details
For queries: [email protected]
