• May 25, 2025
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Macy’s has announced the next phase of its store closure plan, confirming that 66 locations will shut down in 2025 as part of its sweeping “Bold New Chapter” strategy to reshape the iconic retailer’s future.

This move is part of a broader plan to close approximately 150 underperforming Macy’s stores by 2026, while investing heavily in a stronger fleet of 350 “go-forward” locations, stores that the company says are already seeing higher sales and stronger customer satisfaction.

“Closing any store is never easy,” said Tony Spring, Chairman and CEO of Macy’s, Inc., “but these closures allow us to focus resources on the stores where customers are responding positively to elevated service and better product offerings.”

The closures are aimed at improving Macy’s long-term profitability, adapting to changing shopping habits, and doubling down on the company’s more successful locations. Since launching the strategy in 2024, Macy’s says its first 50 pilot stores have seen sales rise for three straight quarters and have delivered record customer satisfaction scores.

Shoppers can use Macy’s Store Locator and FAQ tools on macys.com to check if their local store is affected. While no extended closing sales have been announced, customers in affected areas may see discounts or liquidation deals before stores permanently shut their doors.

While 66 stores are closing this year, Macy’s is not exiting brick-and-mortar retail. Instead, the company is reinvesting in remaining stores, those that still show promise based on foot traffic, sales growth, and customer experience.

These “go-forward” stores are receiving upgraded layouts, enhanced product selection, and improved customer service. According to Macy’s leadership, this reinvestment is already paying off, and the company is banking on that success to stabilize its position in a turbulent retail environment.

The closures come as consumers continue shifting toward online shopping, and traditional retailers work to balance physical store presence with digital growth. Macy’s said it remains committed to offering a seamless shopping experience both in-store and online.

The company will report its Q1 2025 earnings on May 28, offering more insight into the early results of its Bold New Chapter strategy. Analysts and investors will be watching closely to see whether Macy’s smaller, more focused store network can deliver the consistent profitability the company is chasing.

Macy’s has also emphasized that the closures will allow for more innovation across its remaining Macy’s, Bloomingdale’s, and Bluemercury locations. The retailer recently announced leadership changes and a renewed focus on merchandising, including a stronger men’s and kids’ fashion strategy.

With more store closures still expected into 2026, Macy’s says its long-term plan is about fewer, but better, stores.

Akshay Bhanawat
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