Amex (American Express) has just announced a sweeping refresh to its iconic Platinum Card, promising what it calls the biggest upgrade in the card’s 40+ year history. Set to roll out later in 2025, this revamp affects both the U.S. Consumer Platinum Card and the Business Platinum Card, elevating perks across travel, dining, design, and digital services. Here’s a full breakdown of what’s changing, and what it means for cardholders.
More Lounges, More Access
If you thought lounge access with Amex was already elite, it’s about to get even bigger. With over 1,550 lounges globally already in the portfolio, American Express is opening three new Centurion Lounges in:
- Newark (New Jersey)
- Salt Lake City (Utah)
- Tokyo (Japan)
This brings the total Centurion network to 32 locations, cementing Amex as the leading lounge provider among U.S. credit card issuers.
Dining and Hotel Upgrades
Amex is doubling down on lifestyle. The Resy platform (already a hit among foodies) is expanding, and with the recent acquisition of Tock, members will soon access reservations at 7,000+ new restaurants, wineries, and venues globally.
On the lodging side:
- Fine Hotels + Resorts® and The Hotel Collection continue to grow, now boasting 2,600 curated properties, with guaranteed 4:00 p.m. late checkout at over 1,600 locations.
- This makes Amex the only credit card issuer offering this benefit at such scale.
Business Platinum Enhancements
For Business Platinum Card® holders, the updates are designed to match the evolving needs of entrepreneurs and SMEs:
- Flexible spending limits that adapt to your purchase behavior.
- Access to the same dining, travel, and hotel benefits as personal cardholders.
- New virtual card options and cash flow management tools.
- Enhanced rewards on business expenses.
In short, the Business Platinum is becoming more like a financial operating system for business owners.
Digital, Design, and “The 47 Effect”
As part of this refresh, Amex is also redesigning how the Platinum Card looks and feels. New materials, enhanced security features, and visual updates are expected later this year.
Interestingly, the announcement aligns with broader consumer trends: Millennial and Gen Z cardholders made up 35% of U.S. Amex consumer spending last quarter, showing that the Platinum Card’s appeal is only growing with younger generations.
Exclusive Experiences
Cardholders can expect more curated access to events like:
- Motorsports
- Tennis championships
- Music festivals
- VIP sporting events
Amex has long positioned itself as more than a payment processor, and this refresh leans deeper into the experiential, luxury-lifestyle ecosystem its members expect.
What Amex Says
“We’re going to take these Cards to a new level, not only in what they offer in travel, dining and lifestyle benefits, but also in how they look and feel,” said Howard Grosfield, Group President of U.S. Consumer Services at American Express.
He also noted that younger generations are fueling the company’s growth, and the refreshed Platinum experience is being shaped directly around their needs and habits.
When Will the New Benefits Launch?
American Express has confirmed the full refresh will roll out in Fall 2025. Expect more detailed announcements as the date approaches, including:
- New partner brand integrations
- Redesigned card visuals
- Feature-specific additions on the Amex mobile app
Final Thoughts: Is It Worth It?
If you’re already an Amex Platinum Card holder, this is great news. You’re getting:
- More global lounge access
- Expanded dining and travel perks
- Better tools for business and personal finances
- More exclusive event access
If you’re on the fence, keep an eye out for Fall enrollment promos, Amex usually rolls out limited-time offers when major benefits are refreshed.
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