• June 28, 2025
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Starting July 25, adult content websites operating in the UK will be legally required to implement robust age verification systems to block under-18s from accessing explicit content.

This shift comes as part of the Online Safety Act 2023 and will be enforced by Ofcom, the UK’s communications regulator.

Over a dozen major platforms have already committed to rolling out high-assurance checks like credit card validation, facial recognition, and open banking verification. These systems are meant to create a secure barrier preventing children and young teens from being exposed to adult material – something that’s been a long-standing concern among parents, lawmakers, and child safety advocates.

Ofcom’s Group Director of Online Safety, Oliver Griffiths, made it clear: “By 25 July, all sites and apps that allow explicit material must use highly effective age checks to ensure children are not normally able to encounter it.” Failure to comply with this directive could lead to fines of up to £18 million or even a complete UK service block.

Why now? Because data doesn’t lie. Research shows that underage exposure to adult material online is widespread. Ofcom recently revealed that 8% of kids aged 8 to 14 are visiting adult sites each month – with 3% being as young as eight or nine. That’s a wake-up call.

The Online Safety Act, which got Royal Assent in October 2023, was designed to bring digital platforms in line with real-world rules around age-restricted content. Think alcohol, gambling, or buying cigarettes. If a kid can’t legally walk into a shop and buy those, why should they have free access to porn online?

Previous efforts to enforce age checks date back to 2017, but those plans were dropped over privacy and practicality concerns. What’s different this time is the enforcement power – and political will – to follow through. Ofcom has confirmed it will actively monitor platforms and take action against those who don’t fall in line.

The tools available now also strike a better balance between effectiveness and privacy. Credit card checks and facial recognition tech don’t store personal data long-term, and open banking verification offers a low-friction but secure way to prove age without exposing sensitive information.

For adults, access won’t change much. But for kids, this is a major step in closing the digital loopholes that allowed them to bypass age restrictions easily.

Ultimately, this is about creating safer online spaces for children while respecting adult privacy. With the July 25 deadline looming, all eyes are on how strictly these rules will be enforced – and whether other countries will follow the UK’s lead.

Ethan Cross
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