Taylor Swift is back in action, but not in the way anyone expected.
While fans thought she was enjoying a full-blown break from work after wrapping up her record-shattering Eras Tour, she was actually busy filming a super top-secret music video in Los Angeles. The twist? No one on set even got to hear the actual song. Yeah, that secret.
An insider spilled to The U.S. Sun that Taylor was spotted on Thursday in LA shooting something major. “Taylor was in Los Angeles on Thursday filming a new music video,” they said. “It was so top secret that those working on set were not even allowed to hear the song, only the beat.” That level of mystery screams something big is coming.
She’s reportedly been taking time off lately to chill with boyfriend Travis Kelce, yes, that Travis Kelce of the Kansas City Chiefs, after spending over a year on the road. But clearly, Taylor’s version of a break still includes sneaky music drops and cryptic creative moves. Fans haven’t missed a beat either. Many have pointed out that since 2016, she hasn’t let a single year pass without dropping new tracks. Her loyal base has been tracking clues from Taylor Nation’s social media posts, convinced a countdown is underway.
A fan on X wrote, “i absolutely NEED the feeling of pressing play on a new taylor album at midnight soon.” Another one chimed in: “i need a new taylor swift album right now i’m so parched.” And then there’s the Swiftie who might be onto something: “I am so excited to see what this Taylor Swift countdown (or I guess count up?) leads to!!!”
Taylor’s last album, The Tortured Poets Department, dropped on April 19, 2024, and had fans deep diving into lyrics, Easter eggs, and all the emotional chaos. That was her eleventh studio album under Republic Records. And if this mystery video is part of the rollout for her twelfth, buckle up.
What makes this next era even more powerful is that Taylor officially owns everything now. After a years-long battle over her master recordings, she shelled out a reported $360 million to buy back her first six albums, along with all the music videos, concert films, artwork, and unreleased songs. Basically, every single thing that ever defined an era of hers now fully belongs to her.
She called it her greatest dream come true. “All of the music I’ve ever made now belongs to me. All of my music videos. All the concert films. The album art and the photography. The unreleased songs. The memories. The magic and the madness. Every single era. My entire life’s work.”
This all followed her very public dispute with Scooter Braun, who bought her old label, Big Machine Records, and gained control of her masters. When he sold them to Shamrock Holdings in 2020, Taylor wasn’t quiet about what went down. She said she never even got the chance to buy her music back, unless she signed a new deal with the label and “earned” each album one at a time for every new album she turned in. Instead, she walked away and vowed to re-record them herself.
She’s already re-released Fearless, Speak Now, Red, 1989, and Taylor Swift. Now, because of the new deal, she no longer has to re-record Reputation. That’s a major win.
While fans have been begging for album twelve, Taylor’s been soaking up some real-life love with Travis. He recently dropped some summer photos of the two of them on his socials, offering a rare glimpse at their time off together. But the NFL tight end is now officially back in training camp, prepping for the 2025 season, leaving Taylor the perfect window to gear up for her next music drop.
So here’s what we know: there’s a mystery music video, a silent set, a countdown fans swear is happening, and a track so under wraps not even the people filming it heard the vocals. That’s peak Taylor Swift behavior, and it can only mean something big is coming.
Jamie Wells has a knack for getting the inside scoop on Hollywood’s biggest stars and up-and-coming talent. With a sharp eye for industry trends and an ear for viral moments, Jamie covers everything from red-carpet events to behind-the-scenes drama in movies, TV, and celebrity culture.
