Techno artist and DJ LUCRE has released his new single, Breathe, on his own label, Sound Market, as a further powerful statement in his developing career.
From an early life as an energetic electronic music enthusiast to charting artist and record label operator, LUCRE’s path has been one of consistent development and creative maturation. On this release, he commits further to his go-to heavy-hitting sound, experimenting as it keeps a track that is both cinematic and ready for the club.
From the opening of Breathe, LUCRE doesn’t waste time burying listeners in a rich, textured landscape. It’s a beat-driven track founded on thudding kicks, raw low-end pressure, and atmospheric textures that rise and fall like waves. Haunting, disjointed vocals swoon through the mix, their whispered delivery imbuing the track’s industrial power with an otherworldly allure. The production is tight, with snappy arpeggiators, high-energy percussion, and complex sonic elements that produce endless motion and tension.
This release is something greater than mere addition to the LUCRE catalog, it’s a glimpse at where his vision is taking him. His style combines melodic subtlety with brash power, making his tracks slam as hard as they speak. It’s a sound that plays out on the dancefloor but carries on closer listening, which makes Breathe something unique in today’s techno scene.
LUCRE’s road to this point has been anything but happenstance. Prior to becoming a musician, he was heavily immersed in the electronic music community as a consumer, learning about the genre’s energy and emotional draw. Later, he moved on to producing and DJing, getting releases on several labels and securing positions in the Beatport Top 100. Having the helm of his own label, Sound Market, meant that he could create uninhibited by constraints, free to let his creative impulses run wild.
With Breathe, LUCRE reiterates his dedication to techno innovation. He doesn’t care about trends, his interest lies in producing tracks true to his continuously changing style. This entails embracing darker textures, industrial elements, and a tempo that sustains tension throughout the duration. To him, it’s about producing music that not only keeps bodies moving but lingers in the mind long after the last beat dissolves.
LUCRE’s profile is on the rise as he drops bangers that command attention, both in clubs and on the web. His work as a producer and label owner makes him the epicenter of the techno scene, where he seeks to influence its trajectory while stamping his own mark on the world.
Breathe is out now through Sound Market, on all major streaming platforms. It’s a must-listen for fans of techno with grit but also atmosphere. LUACEMENT’s path has only just begun, and with each offering, he’s demonstrating that he is an artist with vision and staying power. Watch this space, if Breathe is anything to go by, the next instalment will be even more daring.
Mia Brooks dives deep into the beats and rhythms of the music industry, covering everything from chart-topping albums to underground artists. With a passion for discovering new talent and exploring the stories behind the songs, Mia keeps readers updated on all things music.
