Hailey Bieber and Selena Gomez have sparked new speculation after unfollowing each other on Instagram once again, reigniting a years-long saga that never seems to end.
The two women, forever linked by their past and present ties to Justin Bieber, appeared to have moved past any tension after sharing a friendly photo together in 2022. But now eagle-eyed followers have noticed the Instagram connection is gone, and they’re wondering what happened.
The buzz started after Selena split from Justin, who quickly went on to marry Hailey Baldwin in 2018. Ever since then, fans have scrutinized every move these two make online. Rumors flew that Hailey had “stolen” Justin and that she and Selena had unresolved beef, though both women denied it. Selena focused on her music and acting, while Hailey built her skincare brand, Rhode.
Their public drama seemed to die down after they posed together at the Academy Museum of Motion Pictures’ gala in 2022, a move that suggested they’d left the past behind them. But things took a turn again last year when Hailey and Kylie Jenner were accused of mocking Selena’s eyebrows in a TikTok clip. Both Kylie and Selena quickly denied any bad blood, but Hailey stayed quiet, and fans kept watching.
Selena didn’t let it slide forever. She appeared under another TikTok post discussing the “mean girl” narrative surrounding Hailey and even defended her close friend Taylor Swift after Hailey was seen gagging at the mention of Taylor in an interview clip. “So sorry, my best friend is and continues to be one of the best in the game,” Selena wrote.
That public support meant a lot to Selena’s fans, who rallied around her. A short while later, Selena shared that Hailey had privately reached out, saying she was receiving hateful messages and even death threats. Selena posted a heartfelt message to Instagram encouraging everyone to choose kindness. Hailey then re-followed Selena and thanked her publicly in her Instagram stories. “We’ve been discussing how to move past this ongoing narrative,” Hailey wrote, emphasizing that “love will always be bigger than hate.”
That brief truce gave fans hope that all the old feuds and harsh words were over. But this week, those hopes came crashing down when people noticed both Hailey and Selena had unfollowed one another again. Twitter exploded with reactions. One fan wrote, “Mm, you know, I kind of saw this coming,” while another commented, “I wanted Hailey to leave him and for them to be best friends so bad.” Someone else simply stated what most were thinking: “There really wasn’t a need to follow each other anyway.”
Though neither star has explained what caused the latest unfollow spree, the internet is full of theories. It could be something small; it could be a miscommunication, or maybe it’s just the natural distance that happens after years of scrutiny and comparisons. Whatever the case, fans can’t stop watching and wondering what will happen next between these two super-famous women who seem forever tangled in one of pop culture’s most talked-about stories.
Jamie Wells has a knack for getting the inside scoop on Hollywood’s biggest stars and up-and-coming talent. With a sharp eye for industry trends and an ear for viral moments, Jamie covers everything from red-carpet events to behind-the-scenes drama in movies, TV, and celebrity culture.
