Krispy Kreme is casting a sweet spell on fans this month with a brand-new doughnut collection inspired by Hogwarts School of Witchcraft and Wizardry from the Harry Potter franchise.
Launching Monday, Aug. 18, the limited-time “Houses of Hogwarts x Krispy Kreme Collection” features four themed doughnuts – one for each Hogwarts house – plus a special Sorting Hat surprise.
The Gryffindor Doughnut is an unglazed shell filled with cookie butter–flavored Kreme, dipped in red icing and Biscoff cookie crumble, then topped with golden icing drizzles and the Gryffindor crest. Slytherin fans can sink their teeth into an Original Glazed topped with chocolate and green buttercreme swirls, a chocolate cookie sugar blend, and the Slytherin crest.
Hufflepuff gets an unglazed shell filled with brown butter toffee–flavored custard, covered in golden yellow icing, drizzled with black chocolate, sprinkled with cookie crunch, and finished with the Hufflepuff crest. Ravenclaw’s version is an Original Glazed dipped in blueberry icing, topped with themed sprinkles and the Ravenclaw crest.
Sold separately, the Sorting Hat Doughnut hides a mystery-colored Kreme inside — revealing which Hogwarts house you “belong” to – under a chocolate-flavored icing coating with shimmering gold stars, gold sugar, and a Sorting Hat topper.
The collection will be available individually, in custom dozen boxes, and as a six-pack at select retailers. Orders can also be placed for pickup or delivery via the Krispy Kreme app or website.
“We’re channeling the beloved magic of Harry Potter and the Houses of Hogwarts for a collection that is truly bewitching,” said Alison Holder, Chief Brand and Product Officer for Krispy Kreme. “But the magic is fleeting, and so are these doughnuts, so don’t miss your chance to try them!”
Free Doughnut Day for Harry Potter Fans
On Saturday, Aug. 23, participating Krispy Kreme locations nationwide will give away one free Original Glazed doughnut to any guest showing off their Hogwarts house pride – no purchase required, while supplies last.
Trip Giveaway to the Wizarding World
Starting Sept. 1, customers can also enter for a chance to win a trip to either Universal Studios Hollywood or Universal Orlando Resort to experience The Wizarding World of Harry Potter.
The collection disappears after the limited run, making it a must-try for fans who want to mix magic with their sugar rush.
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