Madame Tussauds just sent Swifties into a global tailspin.
In an over-the-top tribute to the Eras Tour and Taylor Swift’s unmatched cultural power, the iconic wax museum dropped 13 brand-new Taylor Swift wax figures across 13 cities worldwide, yes, all at once. This record-breaking launch is Madame Tussauds’ biggest project in over 250 years, and it’s pure Swiftie heaven.
Crafted over 14 months by a dream team of 40 artists, each wax figure pays stunning homage to Swift’s Eras Tour, the tour that wrecked ticketing systems, shattered records, and made friendship bracelets a currency. Whether you stan “Reputation” or cry to “evermore,” you’ll find a version of Taylor to obsess over.
In the U.S., five cities got especially iconic looks: Hollywood is rocking her tiered lilac Speak Now gown, Las Vegas got the sparkly Fearless Roberto Cavalli mini with knee-high crystal Louboutins, New York flaunts the Midnights tinsel jacket and navy Zuhair Murad playsuit, Orlando scores the snake-motif Reputation catsuit, and Nashville went full ethereal with a mustard evermore Etro gown.
The other figures? They’re lighting up Amsterdam, Berlin, Blackpool, Budapest, Hong Kong, London, Sydney, and a special touring edition in Shanghai, marking the first time the museum is taking a figure on the road. That’s right, Swift is going on tour again… as wax.
And why 13 figures? Of course, because 13 is Taylor’s lucky number. “Taylor Swift is a generational icon and a cultural powerhouse,” said Madame Tussauds Global Brand Director Laura Sheard. “The phenomenal success of her record-smashing tour is the perfect moment for us to immortalize her.”
Senior stylist Danielle Cullen also spilled that the museum worked with actual fashion houses like Etro, Louboutin, and Cavalli to nail every sequin and snake motif. Basically, these aren’t just wax statues, they’re couture-level tributes.
It’s not just a fashion moment either, it’s a global celebration. The Eras Tour didn’t just break records, it boosted entire economies. And now Swift’s impact is immortalized in wax on four continents. From 2006’s cowboy boots to Midnights shimmer, her career is a masterclass in reinvention, and these figures capture it all.
Fans are flipping out. Social media’s flooded with pics, reviews, and emotional freakouts. Some are dissecting facial features (because, of course), but most are just thrilled to get up close with their idol, even if she can’t sing back. And for many queer fans, Taylor’s journey and lyrical vulnerability have made her a mirror of their own self-discovery. These wax figures? They feel like a celebration of that too.
The exhibit officially opens to the public on July 25, and each Madame Tussauds location is going full concert mode, with photo ops, music, and immersive vibes. It’s like a Swiftie Disneyland minus the resale stress.
With this 13-figure mega drop, Taylor joins the ranks of previous wax legends like Lady Gaga and Harry Styles, but let’s be honest, she just broke the mold. From her tour’s billions in revenue to her massive LGBTQ+ fan base, this wax takeover isn’t just for fun, it’s a full-blown cultural event.
So if you needed another excuse to dig out that glitter eyeliner and recreate your favorite era, here it is. The Taylor Swift wax world tour is live, and you don’t need Ticketmaster to get in.
Jamie Wells has a knack for getting the inside scoop on Hollywood’s biggest stars and up-and-coming talent. With a sharp eye for industry trends and an ear for viral moments, Jamie covers everything from red-carpet events to behind-the-scenes drama in movies, TV, and celebrity culture.
