Meghan Markle is back in business, and sweeter than ever.
The Duchess of Sussex just confirmed that her lifestyle brand, As Ever, is finally restocking this Friday, June 20, and fans are already counting down the minutes. After her first product drop sold out in a wild 45 minutes back in April, Meghan put things on pause to regroup, but now she’s ready to drop not just returning favorites but also some “delicious surprises.”
Meghan Markle’s As Ever restock has been teased for a while now, and her June 16 Instagram Story made it official. The post, originally shared by As Ever’s account, showed a dreamy plate of pancakes dripping in syrup and topped with raspberries, set against a garden backdrop with fresh flowers and climbing vines. The caption read, “Oh yes, honey… Sweet things await. Mark your calendars for June 20 at 8 a.m. PT, we’re bringing back your favorites, plus some delicious surprises you won’t want to miss! 🍯” Meghan added her own note: “So much love has gone into this… and I can’t wait to share it with you this Friday.”
The As Ever brand first launched in April and instantly made waves. In her recent bonus podcast episode on Confessions of a Female Founder, Meghan shared how overwhelming, and exciting, the response was. “It was amazing,” she told guest Tina Knowles, Beyoncé’s mom. “The products sold out in 45 minutes. But I had to pause because I didn’t want people to get annoyed. Like, are we really going to sell out again in an hour?” So instead of rushing into round two, Meghan made the call to hold off until everything was stable, organized, and ready for a smoother rollout.
The Duchess also opened up about the journey of building As Ever during the TIME100 Summit earlier this year. “After a year of work and development and manufacturing, we had a feeling there would be some buzz surrounding it,” she said. “But 45 minutes was not something I could have anticipated.” It was a whirlwind, and one she clearly wanted to handle thoughtfully.
As Ever has definitely leaned into its sweet side. Back on June 3, Meghan’s team dropped a teaser post featuring a summery table filled with bowls of berries, jam jars, measuring cups, and lemons, hinting at what’s to come. One of the most popular items from the original drop was Meghan’s signature jam, so fans are expecting a return (and possibly new flavors).
In an earlier interview with PEOPLE magazine, Meghan talked about how creating the brand came with plenty of unexpected twists, especially having to change the name and tackle trademark issues. “I was figuring it out in real time,” she said. “There were tons of twists and turns.” But she credited her supporters, and herself, for showing grace throughout the chaos. “It’s a learning curve, and I’m grateful to the people who allowed me to make mistakes.”
With the Meghan Markle As Ever restock going live on June 20 at 8 a.m. PT, fans should definitely act fast. If history repeats itself, everything might be gone before you’ve had your first coffee. Meghan’s promise of “delicious surprises” only adds to the anticipation, and honestly, she knows how to build a buzz. Whether you’re after that talked-about jam or curious about the new goodies, one thing’s for sure: the Duchess knows how to make a comeback feel personal, luxe, and undeniably sweet.
Jamie Wells has a knack for getting the inside scoop on Hollywood’s biggest stars and up-and-coming talent. With a sharp eye for industry trends and an ear for viral moments, Jamie covers everything from red-carpet events to behind-the-scenes drama in movies, TV, and celebrity culture.
