Rick Ross has officially expanded his empire once again, this time stepping into the luxury accessories world with the launch of the RR22 Collection in partnership with Edition22.
The unveiling took place Friday at the G7 Rooftop in Fort Lauderdale, where Ross showed off the sleek range of vegan leather backpacks, duffle bags, sling bags, crossbody bags, and more. All pieces carry the bold “RR22” logo and come in colorways ranging from classic black to baby blue, olive green, and ochre yellow.
More than just a flex for fashion, the RR22 Collection comes with a purpose. Through Edition22’s Bag-4-Bag Initiative, a backpack is donated to someone in need for every bag purchased. Edition22, part of the Bugatti Collections family, is co-owned by retired football player Etienne Boulay. For Andrew Hattem, President of Edition22 and CEO of The Bugatti Group, the project was about blending luxury with meaningful change. “From the beginning, it was a priority for us at Edition22, and for Rick Ross, that the RR22 Collection had a meaningful impact beyond just fashion,” he said. “The Bag-for-Bag initiative reflects that shared commitment: for every bag sold, we donate a backpack to someone in need. It’s about giving back, empowering kids, and making a difference.”
This launch fits perfectly into Ross’ career narrative, built on motivation, entrepreneurship, and style. Just recently, Ross celebrated the 19th anniversary of his debut album Port of Miami, released in 2006 after signing a multi-million-dollar deal with Jay-Z’s Def Jam Recordings. The RR22 bags also carry Ross’ motivational touch, with inspirational quotes chosen by him stitched into the labels. Gems like “You can’t hustle and sleep at the same time,” “I’m a boss, I don’t follow trends, I set them,” and “The game is going to test you, never fold. Stay 10 toes down” make each piece part fashion statement, part life mantra.
Ross’ entrepreneurial portfolio is massive, Bumbu rum, Luc Belaire sparkling wine, Belaire champagne, his Maybach Music Group record label, Maybach Films, and investments in companies like Smiles by Mario Montoya, Hempacco, Ewing Athletics, and multiple fast-food franchises including Checkers, Rally’s, and Wingstop. So why add a luxury lifestyle collaboration to the list? Ross puts it simply: “’Why wouldn’t I’ is the question. Let me tell you something; when you’re in South Florida, this is the number one spot in the world for entrepreneurship. 95% of my businesses are launching South Florida Takeoff. When you have an opportunity to work with Bugatti Collections, Edition 22, it’s too easy. They have the most amazing team. They’ve made history with other celebrities with collaborations they’ve done. Now we just finna take it our way. Let’s take it to the real, to the streets.”
The hip hop landscape Ross entered nearly two decades ago was a completely different game, pre-social media dominance, pre-Instagram hustle. His advice to today’s up-and-coming artists is grounded in persistence and readiness: “Everything is possible. Even when it looks the darkest, when it looks like you have no opportunity there… you could be sitting there just wanting to be a songwriter and you wake up one day and you’re in the studio with Rick Ross and Rihanna, Beyonce, Jay-Z, DJ Khaled… you have to be prepared for that. And once that opportunity presents itself, you got to accept that challenge and turn up.”
For Ross, mediocrity isn’t an option, whether it’s music, business, or fashion. He often tells his audience to rise above the noise and make bold moves. “Rising above mediocrity is too easy, really. You have to love what you’re doing. And when you love what you’re doing, you put everything into what you’re doing. And when you put your everything into what you’re doing, it’s hard for somebody to touch you.”
With RR22, Rick Ross isn’t just selling luxury bags, he’s selling a piece of his hustle, his mindset, and his vision. And like everything else in his career, it’s built to stand out.
Jamie Wells has a knack for getting the inside scoop on Hollywood’s biggest stars and up-and-coming talent. With a sharp eye for industry trends and an ear for viral moments, Jamie covers everything from red-carpet events to behind-the-scenes drama in movies, TV, and celebrity culture.
